Local Health Care Provider Introduces its New Brand, Nova Health

Eugene Urgent Care is Nova Health

Prime Care Partners, Eugene Urgent Care, Roseburg Urgent Care, and Atlas Physical Therapy have a new unified name and brand identity. Today, these 13 medical care practices, which formerly operated under the same leadership but leveraged separate branding, are known as Nova Health. According to Nova Health Chief Executive Officer Bill Clendenen, the new name is reflective of the company’s recent market centric patient-focused care philosophy.

“Our network of urgent care, primary care, and physical therapy facilities have undergone tremendous success and growth throughout our existence because of our people and their commitment to our patient-centric healthcare model,” said Clendenen. “As we reached a pivotal point in the evolution of our organization, we realize that our success and the bright future that lay ahead for our company, our people, and our patients could only be defined as a nova or a new star. The collaborative formation of a new entity that is stronger and brighter than its individual components. That realization formed the foundation for our new, unifying brand identity.”

Clendenen explains that the company’s leadership and staff wanted to offer patients a unified brand experience to ensure patients felt confident when attending any of its urgent care, physical therapy, or clinic facilities, that they were receiving care from the same overarching health care organization they trust.

“As our company expanded over time, we opened and operated individual locations using a naming convention that reflected the office’s location,” explained Clendenen. “What we learned over time, however, was that many patients who relied on the people and offerings at our facilities were not aware that each standalone location was part of a larger organization offering additional services. By aligning all our facilities under one brand, our patients will be able to differentiate our practices from other medical providers in the region and can be comforted in knowing that when they walk into a Nova Health location, they can expect consistent care.”

Patients should expect to begin seeing the new Nova Health brand name, turquoise and teal color scheme, and logo in affiliation with the former Prime Care Partners, Eugene Urgent Care, Roseburg Urgent Care, and Atlas Physical Therapy health care facilities. While the new brand identity will result in updated facility signage, marketing materials, and a redesigned website, Clendenen assures patients that the focus of their offering will remain the same. This focus remains the patients and the communities we serve.

“What sets us apart has always been, and will continue to be our people,” said Clendenen. “I want our patients to know that even though our name has changed, the quality of the health care services they have come to appreciate, and the clinical staff they trust, will not change. We are committed to continuing to provide the high-quality health care experience that this community has come to expect from us.”

About Nova Health

Celebrating over ten years of serving patients throughout Lane and Douglas Counties, Nova Health is a medical company that provides urgent care, primary care, physical therapy services, and musculoskeletal clinic services. Our focus is on providing high-quality patient care to the neighborhoods and communities we serve. Nova Health is a growing company that was established in 2008 with one clinic and nine employees and has grown to 13 clinics all within the Eugene, Springfield, Junction City, Veneta, Oakridge, Cottage Grove, Florence, and Roseburg areas. For more information, please visit novahealth.com


Kristine Rice
Marketing Director

Nova Health

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